Philosophy & Principles
Philosophies & Principles
Like our financial plans, SWM is built firmly on sound principles & philosophy.
What Matters is not the idea a man holds, but the depth at which he holds it. – Ezra Pound
What We Believe
Always start with a plan. Learning is life-long and we should strive to continually improve in our craft. While we can’t always control the outcomes, we can always control our choices. There is no such thing as “one size fits all.” Everyone’s situation is unique and deserves a solution tailored to meet his or individual needs. All advice & recommendations should be in the client’s best interest- regardless of potential conflicts, incentives, or compensation.
Core Principles
SWM has adopted the CFP board Code of Ethics & Professional Responsibility (link to CFP website) as the foundation of our Core Principles. These Principles are general statements expressing the ethical and professional ideals certificants are expected to display in their professional activities.
Integrity
We hold ourselves to the highest standards.
Objectivity
We'll step back and assess at all angles.
Competence
We keep our finger on the pulse to ensure educated decisions.
Fairness
We strive to ensure you get your fair share.
Confidentiality
Earning and keeping your trust is our highest priority.
Professionalism
We respect you and your financial well-being.
Diligence
We won’t sleep until we’ve crafted a plan you love.
